Business Aspect Hires Corinna Reeves as Principal for Business Development

October 24, 2018David Lennon, Managing Partner, Business Aspect and Corinna Reeves, Principal for Business Development, Business Aspect.

Management and technology advisory firm, Business Aspect, today announced that Corinna Reeves has been appointed as its Principal for Business Development.

A highly experienced consulting and services professional, with a proven business development pedigree, Corinna brings more than 20 years of experience, with past roles including senior positions with Avanade and SMS Management & Technology.

Corinna will be responsible for nurturing customer relationships, sales planning and supporting national growth through collaboration with the rest of Business Aspect’s Senior Leadership Team and senior personnel. She will also contribute to initiatives already underway with Data#3 to create new and unique solution opportunities for customers combining the strengths of Business Aspect and the broader group.

"The corporate and government sectors increasingly seek the connection of business strategy and innovation across their people, process and technology. Business Aspect has a long history delivering these business outcomes and this opportunity to work with this great company, taking them to the next level, is one that I am very excited about”, said Reeves.

Corinna's extensive knowledge advising executives on business transformation will bring significant value to Business Aspect's customers. She is valued for her honest approach to practical business change and recommending the right-sized solutions to move customers forward. She is a skilled team builder and the Business Aspect Partners recognise this as an important opportunity to share new ways of thinking and new approaches to market.

Managing Partner of Business Aspect, David Lennon, stated, "This is an exciting appointment of a proven ICT professional. Corinna's sales and solutions development capability will create new opportunities for our client base through closer partnering over the lifecycle of services. Corinna’s appointment further highlights our commitment to key markets such as government, resources, utilities, health and education nationally. Her appointment will help drive the continuing growth in our proven capabilities: technology advisory, digital transformation, analytics and cybersecurity; bringing unique value to customers in these and other sectors.”

The appointment of Corinna continues the evolution and development of the Business Aspect organisation within the Data#3 group, naturally complementing the recent success of the national expansion.


About Business Aspect
Business Aspect assists customers with the execution of their business strategy through either large-scale business transformation or by addressing smaller challenges in specific areas of the business. It focuses on the business first, and then identifies technology needs as an enabler of required business outcomes.
It has skills, experience and expertise in; business and technology strategy, architecture, risk, control, planning, design and governance. Through its services, Business Aspect addresses all layers of the business, including people, organisational change, process change, information management, information and communications technology applications and technology infrastructure.
Business Aspect solves complex business problems through the collaborative efforts of its team of highly experienced personnel, and the application of proven intellectual property. A key strength is the diversity of the background and skills its senior consultants bring to planning initiatives involving people, process and systems.
For more information, please visit